Rhetorical Analysis on Lux Toilet Soap Ad Essay

Lux Toilet Soap Susan Sanders Devry University Lux Toilet Soap A 1954 ad for Lux Toilet Soap states, Luscious is the word for Greer Garsons skin color and she keeps it that way with Lux Toilet Soap. This statement is an example of how mad appeal is engaged in the ad to grab the endorsers attention. The advertiser uses character appeal by including development about Garsons success in the ad to make the lector want to use the product. Logical appeal is used when a refund is bring home the baconed to leave the reader with no objections to supplying the product.The Greer Garson Lux Toilet Soap ad was in force(p) in raising product awareness and profits due to its custom of these appeals. Garson is pictured against a white background with a vine of grapes in bowl over in the ad. Purple is the color theme here, as Garsons nub makeup, necklace and grapes are of this color. This gives the ad a sense of sophistication, warmth, luxury and even a little mystery. This grabs the reade rs attention and makes her want to read the ad. The readers attention is then drawn to a sentence downstairs Garson in which the first word, Luscious, is of a larger font size than the wait of the text.The color pink draws the reader to look in the bottom ripe corner of the ad, where a Lux Toilet Soap wrapper reveals the restriction of slime. This completes the attraction, femininity, and smooth texture of the ad. The image and larger-sized text are present in the advertizement to appeal to the readers emotion of craving for Garsons flawless skin. Women of this time were open to ideas on how to look as bonnie as possible. This could have been to succeed in their careers or simply to amuse a man.Looks play a large role in each aspiring actresses success because she is trying to talk people into casting her for roles. In addition, having and taking care of a family was a very important dowery of womens lives. They had to look their best in the hopes of stirting a husband. T his advertisement had their solution and informed the readers to use Lux Toilet Soap to get that desired look. If the picture of Garson wasnt enough to get the reader to convey character appeal in the advertisement, there is also smaller erect-for-nothing text at the bottom of the ad informing them of her credentials.The ad states, bothway being beautiful, Greer Garson is intelligent (shes lectured Shakespeare), talented (probably won more awards than any other film actress) There is also a statement at the top of the ad promoting a movie Garson most recently star in, Her Twelve Men. The ad then goes on to state her insistence on the use of Lux Toilet Soap in her home and bandaging room, as well as the statistic Greers used Lux for historic period now-she believes in it, like 9 out of 10 Hollywood stars do.This information about Garsons career leads readers to trust in her belief of the soaps effectiveness. It suggests that the reader should want to use the Lux soap becaus e made and beautiful people like Garson do. If it plays some part in Garsons success, then the reader might have that same luck with manners as well, after use Lux soap. As the reader continues through with(predicate) the text, the final appeal is utilized, logic. The ad states that Miss Garsons luscious complexion is as good a recommendation as we know of for using Lux Toilet Soap.If you find Lux isnt everything a good soap can be, well return what you paid for it. Fair enough? subsequently being presented this offer, the reader runs out of objections to trying the product. Reasoning tells them to buy it, try it, if it isnt satisfactory, get a refund, and no loss would be incurred. The offer leaves the reader with a feeling of obligation to buying the product. It is important that the ad achieves this because it ultimately leads to higher sales profit. Lux Toilet Soap was not the only solution to uneven or imperfect complexion.