Friday, May 17, 2019
Journal Summary-International Marketing Ethics
Journal Summary supranational merchandise ethics from an Islamic perspective A value-maximization approach At the heart of Islamic marketing is principle of value-maximization based on equity and evaluator that can perform wider welfargon for society nowadays. In case, there have five reason in the Islamic religious perspective that is importance in the worldwide melody ethic. First, Islam provides a guideline that builds the example and ethical behavior.Second, Muslims countries represent the huge number of smashed customers in this era. Next, Islamic countries ready to welcome foreign investors and the result of this item, the level of foreign investment was increasing. In addition, what we can see, the Islamic trade expanding rapidly in International market from day to day absolutely can convince others to come and invest to these Islamic countries. Lastly, Muslims are control the application of the Islamic honor in the thought and life typeface.Islamic teaching in econo mics operation was including in marketing celestial orbit whether domestic or global that absolutely has been providing with dickens resources the Quran and Hadith. The Islamic perspective offers ways that pee value and elevate the standard of living of people through commercials pursuits and it is withal quite unique regarding the aspect of human activity in life. What we are doing in our life will be the things that we are answerable for and will be count at last.In facts, there is the concept of idealism and relativism as it means of shot ethics standards has acquired popularity among theoreticians. Idealism relates to the tendency to consider injury to others while relativism measures the tendency to disregard universal moral values. As we can see, foreign marketing relativism is becoming more influent in the field of global business. The basic of relativism is their experience and the term of experience can be described as their own culture.Islamic international ethic w as difference from a conventional ethic in number of ways as an Islamic concept more stress on reference of Quran and Hadith. In price of Concept of justice in marketing there are been defined into fair play and just dealing which is business according to the interest of all concerned and virtue which ca social functions wholeness to be fair to oneself or others. In addition, have two principles that been governed for any commercial activity from an Islamic perspective.There are submissions to moral order of god and mercy to Gods creations which avoid from doing bad things towards others and refrain from unethical manner. When the five Ps ( fruit, price, promotion, place and people) commingle with the term Islamic principles of marketing mix in the context of international marketing, the terms show a number of different. As for the first P, which is Product clarify about the shade of the outturn process as in the Quran claim about the high quality ideals is one of the substan tial aspect of actualizing safe proceeds and services for the consumers.In the Islamic concept, they are most stress on the product that can give full satisfactions on basic human involve and the production process moldiness be permissible and pure. The second P is price. In Islam, Muslims are prohibited to get something too slowly without any effort and receive profit without working on it. Changing the price without altering the quality or quantity of the product is one that not allowed when a person doing business. Next P is promotion.Over flattery of the product without considering about the true facts is considered as unethical behavior in the Islamic concept. Apart from that, the vendor must to speak the true about the product condition while doing promotion and the buyer has the aright to return the goods as long as they are not separateina long time. In international marketers, they are required to reveal all problems in their product and the seller needs to disclose all the things about the goods that the buyers can either see or not.The term of place is a process with a number of steps that starting with providing the buyer with a means to place the product by doing an order processing and ending with delivered the goods to the final consumers. One of the unethical manners during the packaging is one of the terms in place in marketing mix. The seller or supplier need to use packaging design that can protect the goods and prohibited to use inappropriate packaging when the products transferred through man highways.In the Islamic principle, distribution channel of the products to the final customers are supposed not to be a cargo to them especially in terms of higher prices and delays. People were a last P of the marketing mix which is the customers has the right to know the information about the product. Islam emphasizes the importance of free to make judgment about the products are mostly lies on the consumers. As a matters of facts, in term of corporate responsibility, customers cannot tolerate when they having the unethical international marketing behaviors.The international marketing responsibilities can be categorizes to toward Gods, society, marketers own welfare and also environment. The culture of corruption and bribery are the most popular problem among the marketers and it is extremely prohibited in the Islamic principle. In short, the Islamic principle nowadays in the international marketing is governed by two sources Quran and the practices of the Prophet. Thus, these Islamic practices do not differentiate between the temporal and the spiritual dimensions. Islam always consider the freedom of the customers while doing their business.