Saturday, February 23, 2019

Nokia Analysis

IntroductionNokia is one of the largest telecommunication manufacturer companies in the world. They are recognise globally for their reliable and high quality products. Though they are a pioneer in manufacturing mobile phones and the GSM technology, Nokias profitability has been on the spurn in recent age. A reduction of market share in North America of thirty-five percent in March of 2008 to eight and one tenths percent in April of 2010 highlights Nokias descent (Wong, 2011).Synopsis of the situationNokia has been on a steady decline for the last few years cod to outdated product design and technology. On February 11, 2011, Nokias revolutionary CEO Stephen Elop announced a unused mobile strategy to train Microsofts new but unproven windows phone as its special smartphone operating system (Wong, 2011). Nokias flagship phone, the Vertu, has been a staple in the urban luxury market for the last eight years. Will Nokias firm customer accept or reject this new move for their lamb devise.Key IssuesNokia was once an industry malarkyer, but as of recently found themselves piece of tail in the snips. Nokia has several key issues that need to be addressed. The first is their lessen market share and brand preference. The next issue is the inability to riposte innovative products in a timely manner.Define the ProblemThe Microsoft operating system is non a winning over the customers that Elop thought that it would. Nokia has one phone that has been their flagship concomitant for the last eight years. It is believed that making the change to the Microsoft operating system on that phone exit cause Nokia to lose the customers for that one democratic devise.Alternative solutionsOne flip solution that could be well received would be to scrap the Microsoft appraisal all together. The system could be replaced with the up-to-the-minute mechanical man smartphone operating system. Android has a proven track record and is even more popular and used than iOS6 w hich is Apples current operating system.Selected Solution of the problemThe solution is to move onward with the production of the phones with the Microsoft operating system. Nokia has always been on the cutting edge of technology. They did non get to the place that they are by avocation the trends. Nokia is a party that sets the trends. Microsofts operating system is a viable option for the Nokia computer program andImplementationImplementing new technology in the workplace can be an profit to current job performance levels. You may experience an increase in production and reduction of working man hours while adding considerably to the fundament line of the companys income statement. This could be the shot in the arm that Nokia needs. Integrating this new technology in your current system without any disruption to the current workflow can prove to be challenging.You may run into problems with compatibility due to existing systems, hard-to-train workers or errors in the techno logy installation, all of which adds cost and time to the integration process (Simmons, 2011). There are approaches you can take to fuddle the integration of the new technology as seamless and frustration-free as possible. It is and a matter of careful planning and the support of the workers and vendors alike.RecommendationsIt is my recommendation that the Nokia stay the course. The new and improved Vertu will be a greater success that its predecessor. It is time for the company to regain its place on crest of the leader board in the industry, and this new decision could take them there. Nokia will never be at the head of the pack by following its competitors.ConclusionIn conclusion, I feel that that the current CEO of Nokia, Stephen Elop, should take the reins of this company and lead it into a new era. Elop has solid ideas and sound vision for the direction of the company. I feel that the customers that have been sure to Nokia will continue to be loyal to the company. These c ustomers expect whateverthing new and exciting. That excitement is what led them to Nokia in the first place. It is Nokias job to fulfill that promise. There was some initial negative chemical reaction to the news of the direction of the company, but you can always expect some adversity with change. We do not change because it is the easy thing to do we change because it is necessary. It is necessary to evolve to remain in existence.

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