Marketing Skin Care Product Essay

merchandise ProjectHave you ever gone to the store to purchase a throw together apportion harvest-home to athletic supporter prevent acne and make your beat beautiful all you find ar crossings aimed towards older women stating something to do with wrinkles? I dont know about you, but Im too young to even think about wrinkles at this leg in my life. I just wanted something to make my skin come out and feel good but at the same time help prevent break outs. The solution is illumination. The name says it all. It will guard you radiant, clear skin. sparkle skin skip is not a need, its a want. Therefore, we must stand out above the many separate crops on the shelves. Our target audience is teenagers through primaeval thirty social class old, middle class women who are looking for radiant, clear skin at an afford fitted price. The best way to commercialize to these women is through the internet and magazines.Glow skin cream is different than other skin creams on the mark et for many reasons After just one week of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothens skin, visibly reduces redness, conceals flaws, its infused with minerals and antioxidants, and has SPF 15 protection all in one bottle. Some beauty products birth enough chemicals to clean a toilet Glow skin cream is all natural and helps your skin to look its best.Glow is targeted to attract teenagers to early thirty-year old females. Lets face it teens wont be purchasing this product on their own parents will love the cost. The product is affordable enough that they will berepeat buyers. If ordered online a discount will be given to buyers who purchase more than deuce at a time. According to the womanhood we surveyed they were happy with the way the product works as well as the reasonable price. Glow is on hand(predicate) for all skin types and nationalities. Different woman require different need depending on their skin type, their geographic location, and nationality. A woman locate in Florida tends to need a product that protects against sun damage, where a woman located in Denver would need something to help with dry skin Glow has different products featured towards these skin types. Packaging is aimed towards a younger clustering as well hot pink with gold lettering. Its fascinating and girly young and fun looking, but also has a touch of elegance. It will stand out on the shelf or online. It wont be an eye sore, but it will grab your attention as you check out the shelf for a product.Teens these days are on social media sites all throughout the day. When they wake up in the aurora they log in to Facebook as if its the morning paper. I would give notice (of) on this site as well as many others. chirrup and YouTube, just to name a couple are striking for targeting a certain market. Each site gives you wefts on whom youd like these ads to appear up for based on the users demographics ent ered when they created their accounts. Google also offers an option similar to this. If a person were to enter in their search certain key quarrel then your ad would be on the post of the page results. You bring the keywords that go along with your ad. For example, if someone were to search face, cream, or skin care then our ad for Glow would show up on the side of the search results. The Internet is a great resource to take return of for advertising. Most people are on the internet at least one time a day as long as the ad is catchy, it will get someones attention. Another great place to advertise to the twenty to thirty year old woman would be magazines, such as Cosmopolitan. For a fee you are able to get product ads located throughout the magazine, I would utilize this option and put a coupon on the ad to get the product at a discounted price.Overall, I believe if we market the product right packaging, prices, and attract the correct consumers Glow will be very booming in t hetough skin cream market. All three of these are key focuses in having a successful product.ReferencesFacebook Advertising. (n.d.). Retrieved from https//www.facebook.com/advertising/ Google Advertising. (n.d.). Retrieved from http//www.google.com/ads/adwords2/ Twitter Advertising. (n.d.). Retrieved from https//business.twitter.com/start-advertising YouTube Advertising. (n.d.). Retrieved from http//www.youtube.com/yt/advertise/