Wyatt Earp

MBA 660 Production and Quality Management IKEA Case Sonal Gadre 05/04/10 1. What are IKEAs competitive priorities? IKEAs competitive priorities are expenditure and design. They want to develop products that are cheap in price, and yet near(a) in look. They apply logic from the carriage they develop their products, to the expression it is presented to the customers. 2. decipher IKEAs appendage for developing a new product.IKEAs process for developing a new product is to produce court stiff products that are good in quality and the information about the way the Trofe mug was developed conveys that. A team consisting of designers, product developers and purchasers get in concert to discuss ways to manufacture the product at the lowest cost possible. 3. What are additional features of the IKEA concept (beyond their design process) that contri thoe to creating exceptional measure out for the customer?Additional features of the IKEA concept that contributes to adding value to th e customer includes its relationship with suppliers, dispersal and logistics, and customer service in their break ins. IKEA keeps costs low and offers good quality products. IKEA tries to reduce their prices every year. Going green is the mantra adopted by the association along with ethics which believe in no child labor. The logistics and the way their products are packed to the way they are stored is remarkable. Providing an on-site day trade and a cafe makes the shopping experience good for children and their parents, to the way they bring out their products.The products are packed in such a way that customers potentiometer load them in the cars or u-hauls and transport them to their homes or offices. A customer is satisfied after viewing the product they have assembled. 4. What would be classical criteria for selecting a site for an IKEA store? The important criteria for selecting a site for an IKEA store would be easy access to the store not just for the customers, but similarly for suppliers and transporters. The close proximity to ports, roads and rail transport could also be important criteria.

Consumer Behaviour Essay

Problem recognition is define as the perception of a difference in the midst of the ideal maintain of affairs and the actual situation (stream nones chapter 1 Schiffman et al. (2011). Needs recognition is the depression pose of all consumer decision dish. The task recognition for buying a RADO becharm is initially my wish for being able to wear a sentry. However I know I want a lavishness watch of elevated value and syllabus, this makes the grease ones palms of a high matter highly complex and an lengthened problem solving decision as it is very expensive.I will be very motivated in the attached step which is the inquisition for information. Being of such a high expensed acquire I want to find out as much(prenominal) information as I can, not just more or less the proceeds but to a fault the effect of wearing a RADO watch. Firstly I will do an internal search of information, this is a quick mop over the mind on what I can recall some the harvest-home and is done as soon as a problem is recognised. With lower interest or motivated gets this could be deemed luxuriant and I would move onto the purchase.However, as this is a complex purchase I want to know more information, this is called an external information search. By including an external probe I will recrudesce understand the risks involved with buying a RADO watch. Such as functional risk, will the product work as expected? Physical risk, is the watch safe? such as reactions to the materials it is make from. Financial risk, is it worth the price? will I gain enough satisfaction to warrant such an expensive item. Social risk, am I going to embarrass myself or not fit in? physiological risk, what effect will wearing a RADO watch remove on myself esteem, will I feel good? and lastly time risk, the tally of time and effort spent on the purchase decision, was it a raging? The amount of time spent on an external information search all depends on the value of the product to the co nsumer. In this case I would undergo a very detailed pointigation where I invest a lot of time because of my student financial situation. When doing external investigate I am soon effected by marketers and exposure to external stimulants.For example when doing my search I wanted to see where I could purchase a RADO watch from . When I visited the RADO website I was soon drawn in by the instant look of class and wealth which appeals to my individual(prenominal)ity and pick up by purchasing a new RADO watch I would be fueling my ego and moving towards my ideal self image. I also comfortable my need for knowledge and information about the product, I learnt what they were make out of, what new technology they include and what celebrities and events endorse the products, which to me shows they be of a popular status and could create a positive image about myself.Therefore I will move on to the next stage of the decision model, military rank of alternatives. By using the conjuncti ve decision harness I am able to set a degree of undertake off quantity. The Executive watch market is very competitive and includes new(prenominal) brands such as ROLEX, TISSO and MIDO. All of which offer a similar product but I believe a RADO watch provides a better experience. Its combined features such as having a reputation of being find free, sleek and an industry leader for design and new materials match its personal experience portraying a high social class, wealth, success and confidence. by and by all Andy Murray wears one. by and by being satisfied with my choice and research I then purchase the RADO watch from either the Christchurch or Auckland supplier. However buy the product IS important it is not the final stage of the consumer decision model. later on purchasing the product a consumer then evaluates the effect, while wearing my RADO watch I evaluate its effect, has it meet all my expectations. Consumers will try to fell post purchase cognitive dissonance b y seeking plump for that they made the right decision, either from peers, advertising or other customers. after(prenominal) purchasing my watch I felt it did meet all my expectations of class and image aswell as functionality however I was not happy from the price I paid. RADO watches are very expensive ranging from over $1000 for the cheapest. After investing so much money I feel that it is not worth the satisfaction or wellbeing I gained. Therefore I would take the final step in the model by divestment. I would claim back my money from the watch by reselling it. Divestment is the remarketing, reselling or brass of the product or packaging after use. My purchase of a manual tooth brush is allot more simple and would be considered a usual decision with low involvement as I would always contract the cheapest brush. The first stage, needs recognition would occur when my current tooth brush became haggard out and I need a replacement. When undergoing an information search I would solely rely on an internal method and would feel satisfied that I know enough information about the product choices.The yard I have a low involvement outlook is because I see the product as low risk as at that place is no strong design difference or any features between the choices that effect social, financial, psychological, or time risk. they all seem in opposite asunder from a slight price difference. This comes from a recollection of past experiences where I formulate the same satisfaction from any brand, The next step in the model, pre purchase evaluation of alternatives would solely happen at the single bewray I went to when I am actually pickax my product from the shelf.As a tooth brush is of low involvement and value to me I have no motivation to visit any other outlets and want to get the purchase done as fast and easily as possible. The next step is to purchase the item, which I will do by picking the cheapest one from the shelf, pay then leave the store to consume the product. When I consume the product I dont have some(prenominal) standards that need to be meet. Therefore this brush easy for fills my requirements and I am satisfied.Being of a low involvement purchase the post purchase evaluation will be limited and not as extensive of such as the RADO watch. I will continue to re purchase this brand but only if it remains the cheapest, I have no brand loyalty and will switch to alternative brands if there are opportunities such as a sale. The final stage in the process is divestment. After use, both the product and its packaging will be prone of as rubbish because it holds no further value for resale, unlike the watch which is still valuable because of its high price. cant try it on rado The standard consumer decision process model by Engel, Blackwell and Miniard is very useful for marketers as it is a road map of consumers minds which takes a journey through the different steps of consumption, starting with problem recognition then info rmation search, evaluation of alternatives, purchase, consumption, post consumption evaluation and lastly divestment.

Cinema And Its Impact On Society Film Studies Essay

In the hitmancontinent there atomic number 18 legion traditions and patterns that ar based on ignorance and which puzzle captivated the growth of the societies. Of such negative influenced ignorance, unsoci adequateness, dowry systems, rigidness of caste system and solitude system hurt done singular injury to the society. These influences atomic number 18 indue in our society and ar pr shamiced without the r constantlyberation of the wake that they grow with them, the society keeps following them standardised aristocracy pr to each oneed through hereditary traditions. moving picture theatre icons save, had and impart go on to torch visible radiation to slip away the obstinate discolorations in the sub Continental society. moving-picture show has been utilize to grade forward obliteration of trafficking, illiteracy, bondage, promote field integrating, offerh mature planning, and inter caste/ devotion matrimonies. Cinema can be used as a gibe to lend to steer th e society to continue on the righteous way. It has been and go forth be used as a blind drunk to take ignorance from the sub Continental society.hypertext transfer protocol //essaysandarticles.com/science/the-cinema % E2 % 80 % 94-its-impact-on-societyThere are dynamic positions and realisation of scud to dissimilar people associated to this signifier of media, for cuticle for the Manufacturers it is a mean of a moneymaking concern, for managers and substantiateroom staff, it is a signifier of beg for them there they can execute their art work to the multitudes for personal believe and satisfaction, for on prove performing artists, such as histrions and actresses, its is a mean of gaining money and face nurture, while for the multitudes it is a mean of sleazy and arouse signifier of amusement and interest for their screening and listening pleasance. This is one of the important grounds why blast has been a booming industry for ages and detainment of a major market p ortion of the amusement industry.hypertext transfer protocol //www.preservearticles.com/201106127879/essay-on-the-effect-of-cinema-on-our-society.htmlIndian CinemaSince its get downing with the movie Raja Harish Chandra ( 1913 ) , the film has remained the most powerful media for mass communicating in India. Cinema has the mogul to unite amusement with communicating of thoughts. It has the possible entreaty for its audience. It surely leaves other(a) media far behind in doing such an entreaty. As in literature, film has produced much which touches the innermost beds of the adult male. It mirrors the episodes in such a modal value that leaves an impact on the coming coevalss. Cinema presents an image of the society in which it is born and the hopes, aspirations, defeat and contradictions present in any ease offn societal order.In the present epoch, film is acquiring re nonplusd by little screen productions. Televised seriess and programmes are replacing fad. They advertise and ea rn gross for industry. Thus movies transmit has become a beginning of farther income for the industry and spate.Man has indwelling aptitudes, different ideas flow which leave an consequence on the heads. The individual laughs with the movies and cryings with them. Scenes of Shaheed Bhagat Singh , a movie by Raj Kumar Santoshi and Manoj Goswami makes people national-minded and sentimentally involved in the movie show. The fim duologues are busying topographic mensess in our alive feeling. Dialogues of Mugle Azam found topographic point in the normal interaction of people for a long clip. Peoples talked and walked like Prithvi Raj, the grand male monarch Akbar. In the corresponding manner, dramas by Agha Hashat and Devdas by Sharat Chandra left a deep impact on the multitudes. In the same manner, movie Sholey created an imending consequence on so umpteen.hypertext transfer protocol //www.preservearticles.com/201106127879/essay-on-the-effect-of-cinema-on-our-society.html exa mple of Bengali Cinema and how it portraysBengali film is closely linked to modernism and Realism. The most celebrated and celebrated movie shapers of the Bengali film along with the modernist ideas chose the genre of pragmatism to make to a new tallness. Ritwik Ghatak and Satyajit Ray are some of the greatest examples, who have played with the subject of pragmatism and modernness in their movies.Modernity is a huge subject and can be defined into many ways. But we will chiefly concentrate on the artistic, societal and political modernisation. Satyajit Ray s movie Pather Pancheli is one of the final illustrations of movies portraying pragmatism along with several elements of modernness. It was an inspiration to Vittorio De Sicca s cycle Thief, 1948 which was based on Italian neo-realism. Ray s work was a shot of mastermind. It reflected the societal advancement and change in Bengal and to a fault had modernize thoughts and constructs.In his movie Pather Panchali, Ray has foc used on go forthing the gray thoughts behind, traveling on and working on new constructs. He put accent on the fact that, with the transition of clip the conventional ways of feel, household thoughts and handed-down life style have become overaged and needs to be altered consequently. During the flood tide, Apu and his household, leaves their place and subsequently departs from the blue town. Their ascendant s place was the exclusive ground why they were non go forthing that small town. They shifted to another topographic point for a better life and life manner. By relocating, they were able to sell off the old house which was of no usage to them, alternatively was the ground for their girl s life.This movie is an development from traditional times to modern manner of life. Ray used many metaphors throughout his movie which were related to a demand for alteration and modernness. I think old aunt was a perfect illustration of metaphorical use. She was exhausted, old adult female who had nil to make than yet rolling around the house. She is often told by everyone to go forth which indicates that she is thrown-away(prenominal) and worthless in the house. The household feared famine, survival and poorness. They were unhappy about the traditional manner of life and traditions. The same manner, they were annoyed by the presence of old aunt. Subsequently, we founds out that the old aunt meanders, later several unsuccessful efforts of desire for a shelter topographic point, she dies. Death of old thoughts is the metaphorical importation of old aunt s decease. Ray wishes for a alteration, something which is neer stoping. by his illustrations, he focused on a demand for alteration so that we can interrupt off from the traditions which are keeping us back and is a signifier of barrier to our advancement. By agencies of aunt decease, he is able to demo how traditions have become outdated.Ray s another great work Charulata ( 1964 ) , at any rate focuses on conve ying a alteration. The narrative sets in an upper in-between category Bengali society. In this context, a all homemaker falls in love with her brother-in-law while they both were hiking each other to compose. He applied two different ideas of traditionality and modernness, place and desire and literature and political relations together.Ray s movies have a humanistic attack. The deepness of his plant is far making. It has captured the human mamilla and extracted the emotions from it. Apu throwing the necklace stolen by Durga, Amal go forthing place for the fright of being unfaithful, Durga stealing nutrient from her aunt are illustrations of Ray s humanistic work.Ray is besides inspired by Neo-realism. From my point of position, it is because his narratives are mostly concentrating on the society. He can non do them fictional because so it would irrelevant to the society. His narratives are non meant to be movies, in fact a world which was an image of the society in which he has lived in. It was a complete imitation of Bengali society. The characters were portraiture of existent personalities. For illustration, Durga is Hindu fabulous character. When you look at her, you will non judge her as a earnest or evil character but will believe of her as a adult female who had existed in the past and had different properties which mirrored her personality. She was nt a fictional character.Correspondingly, Ritwik Ghatak s movies introduced the modernistic subjects of isolation, estrangement and demand for place that evolves around the Bengali society.In his socially relevant movie Ajantrik, Ghatak brought together the construct of isolation and disaffection to the society. He demonstrates a adult male s love for his political machine simple machine is a exanimate object. That adult male had a disturbed societal life where he was non able to bond tighter with people around him. There are scenes like when Bimal is holding a conversation with his auto. He takes a ttention of his auto like he is a living comrade. At the same clip, did nt give importance to what the society says. This shows the importance of the auto, Jagaddal. Ghatak treat the auto as a life character and non as a prop. He besides showed the auto s point of position. He wants to turn out his point that with the ledger entry of modernisation nowadays people are more than mercenary orientated. They value belongings more than dealingss.Similarly in Subarnarekha ( 1965 ) , Ghatak has focused more on the subject of place ( alongside the sub-themes such as dealingss and happiness.His work is besides approximately modernness, alteration and its personal effects and how divider affected Ghatak and the society.Subarnarekha is a after divider narrative of a household relocating to the bank of Subarnarekha River. Throughout the narrative, Sita guide for pleasure. He talks about the new place feeling and that she confesses her secrets, felicity and sufferings to a river.What I learn ed from Ghatak s movies is he considers that society has transform from being a community to a combined life of different characters. Individuality is present wholly over his work. Peoples have how people have gone from being lovers of nature and semisynthetic beauty ( like lakes and montains ) to autos and belongings. unity may state that in the movies of both, Satyajit Ray and Ritwik Ghatak, you can happen many modernist necessities. Their work ranges from content to subjects like theanthropism, place and modernness besides their trade which is the usage of POV shootings, Brechtian elements, different manner of filming and pull stringsing infinite.DecisionIt is ever good and good groomed to see good topics on film. They have a really positive and durable consequence on the heads whereas inexpensive and moth-eaten films affect the stamp heads of audience really severely. There is widely distributed feeling that present twenty-four hours offenses are all due to effects of film. Be sides unfastened and demonstrative topics throw tarnished messages. They spoil our civilization, and society. Cinema and TV severely affect the wellness of the childs. They neglect surveies and physical games to pass more clip on this amusement. School-going kids and society kids fail to do usage of good impacts and are influenced by the bad portion of the programmes on the air.The motivation is non to fling film or Television telecast so easy. The desirable act will be to selective and choosey for programmes. Good films should be seen by the pupils. The films of Television shows should be really much restricted and for a refer clip.The film exercises a great influence on the head of the people. It has a great educative value. It can accomplish glorious consequences in the case of enlargement of instruction. There are certain topics, such as scientific discipline and geographics, which can be more effectively taught with the aid of talking pictures. Lessons on route sense, regula tions of hygiene and civic sense can be taught to the pupils and the man every bit good in a really good mode with the aid of film images. Many successful experiments have been make in assorted states on the public-service corporation of movies as a theatrical performance of instruction. Feature movies have been produced for school and college pupils and pupils are being benefitted by them.Cinema movies have the power to act upon the thought of the people. They have changed the society and societal tendencies. They have introduced new manners in society. They may be set forth as pace-setters. They can make a direct impact on our societal life. Movies can travel a long manner towards eliciting national consciousness and besides in using the energies of the young person in societal reconstruction and nation-building by a adept adaptation of good moral, societal and educative subjects, and by debut of popular sentiments, movies can, to a great extent, machinate and guide public s entiment

Porn Addiction

In this dissertation, researcher has researched close the addictive temper of the colloge goers in Coimbatore district towards crock. The principal(prenominal) reason to conduct a research in Coimbatore city is establish on three main factors. They ar Climate, Status and diversity.This carbon black dependency topic seems to be an unusual to discuss because of the culture that we micturate been brought were cozy desires of a pervert is talked loudly and viewing lampblackography is a intrude nowadays.It still remains a solid impression for boys, female childs,men and women.It is used to be a easy part for the parents to monitor their children in utilise cyberspace notwithstanding there are networks which provide faster connections that makes the usage overwhelming that leads to a serious conundrum. Porn is a fantasy just like ro earthly concerntic and Sci-fi.Many experts waste stated that it is been a serious issue in real romantic relationships.Viewing porno has b een became an addictive nature to colloege students which may affect their day-to-day life which also may cause softness to pre direct sex in real life,Occupation,self injury, relationship problems,etc..This type of dependance may lead to unhealthy relationship towards graphic/ lucid contents.Porn contains such followed things Magazines, videos,pictures, movies or graphic comics, etc.Though much occursphishing, hacking, cracking, pornography, sexting, morphing plays a vital component part in major victimization. Due to lack of awareness of the law, numerous have lost their lives. People in place of recovering and providing assistance and rightness lacksknowledge of networking too.People get dowery of demote to lose their consciousness towards society.It increases the breaking of stick within the family. It takes push finished the cessation and harmony of a human. Most importantly it has taken out many lives of innocent souls.People who all fond of apply pornography might end in more progress towards ingrained negative consequences which also may lead them to breakup in the real world and isolize themselves to a narrow charge and hesitates to mingle with the common man withing their family.As majority of the users are not aware of the problems that they are about to face in the vast society. People get lot of materialise to lose their consciousness towards society. It increases the breaking of bonding within the family. It takes out the peace and harmony of a human. Due to lack of awareness , many have lost their lives.As majority of the users are not aware of the problems that they are about to face in the vast society. People get lot of chance to lose their consciousness towards society. It increases the breaking of bonding within the family. It takes out the peace and harmony of a human. Due to lack of awareness , many have lost their lives.Pornography through cyberspace may have abusive effects on adolescents. However, usage of the por ngraphy doesnot stop here.College goers are consumers of internet pornography as well.Violent Pornography It contains images that explicit the violence of various degrees perpetuated against an individual by another or group.Non-violent pornography It contains images of no explicit content but may imply submissive or violent nature by the position of the models or the use of props.They also imply unequal relatioships by differential dress, positioning or costuming.Erotica It contains sexual images that have their focus of in return pleasurable sexual expression among people interacting. They have no sexist or viloent connections and are hinged on equal power between individuals.Non-concensual pornography harmonize to law professor at University of Miami, Mary Anne Franks, she states that visit porn can be termed as Non-Concensual pornography which is more appropriate.Statement of the problem The reasons for the researcher to pick on this topic is because of a major eccentric happened in Tamilnadu.Those are Vinupriya, a 21 year old girl who had committed suicide due to her morphed picture was released in internet by her neighbor. Where, she was organism victimized again and again by the media, family members did not remember in her that she did not pose like that in the morphed picture.The case was filed to a lower place sections 65c,67&67A from IT Act 2000 on 23rd June 2016. She committed suicide on twenty-sixth June 2016, Facebook has replied on 28th June 2016 with the IP Address of the culprit. The IP which has been digged and provided by Facebook passed through 50 IP Addresses and 300 mobile numbers.Review of LiteratureThe internet enabled technology has changed the way of adolescents that they encounter and consume sexually explicit material. Once it was a mobilize line attached to a personal computer but now, internet is availbale on laptop, video games, mobiles,etc., which has lead to the easy access towards pornography( Eric W. Owens, Richa rd J. Behun, Jill C. Manning & Rory C. Reid (2012) ).The devices which are being enabled with internet have indiscriminately allowed people of all ages to consume,create and distribute sexually explicit content and it has kick the bucket more common for adolescents worldwide (Flood,2007, Lo&Wei,2005).Internet has become a highly sexualized environment and research has shown significant increase of adolescents who designedly or accidentally encounters porngraphic materials online ( Peter & Valkenburg, 2006a, Mitchell, Wolak, & Finkelhor, 2007).The volume and range of sexually explicit content in the internet are remarkably high in rate.The jeopardy of cyber bullying, sexual victimization or harassment from others is real and permeating (Coopersmith, 2006, Federal Bureau of Investigation, 2011).If a minor access to a porn site then he or she can simply chew the fat on the button with the label Click here if you are 18 years of age or older(FreemanLongo 2000).Krauss and Russell(20 08), states that if an individual is exposed to pornography in the earlier age then the person seems to have the chance of earlier onset of sexual contact.Research MethodologyThis chapter contains the methods and sample selection done by the researcher to unload this study.ObjectiveTo find the addictive level among college goers.HypothesisThe respondents will have high addictive nature.Universe The Universe of the study is decided to be College Goers in Coimbatore City, Tamilnadu.SampleThe sample of the study comprises all (willing) college students in Coimbatore City. have Technique The proficiency followed by the researcher for this study is Convenient Sampling in Non-Probability Sampling Technique.Sample Size Totally 60 (Both Male & Female) samples were collected from the college students.Data arrayThe in stochastic variableation for the study was collected using a tool genuine by the researcher which includes addictive measure of the respondents. admit Tool Researcher with t he servicing of the guide has developed the Socio-economic demographic variable which remains the Part-I of the questionnaire.Part-II of the questionnaire shall consist of habit-forming measurements.Part-I Socio-demographic data sheetIt used to collect personal data of the college students Age, Sex, married Status, Year of study, recharge interval, Access of internet.Part-II Addictive MeasurementThe questionnaire consists of 18 questions to be answered with the scale of 7 as never to all the time. Where addictive nature is measured with the total of 70 counts.Pilot Study Pilot Study was carried out on a sample of 18 females college students in Coimbatore city, Tamilnadu. According to the result of pilot study, no modifications were done.Field Work The researcher started to collect data from 25th March 2016 to 27th March 2016. The data was collected agree to the research work circumstances.The researcher introduced to the respondents, the purpose and nature of the study were explai ned and carry through confidentiality of the data was assured. The respondents were asked if they were interested and agreed to participate in the study. After that questionnaire was distributed and asked to complete the questions.Researcher also created a tool in Google form and sent through mail Ids and private messages to the respondents.Ethical Consideration There is no risk in taking the samples during the application of the research. Each respondent were informed understandably about the need and purpose of the study. Researcher also emphasized that elaborateness would be voluntary.The confidentiality of the data was maintained, explained and also printed in the questionnaire.Statistical Analysis The obtained data was reviewed, active for computer processing, coded, analysed and tabulated. Data Entry was done by a computer software package, while statistical analysis was done by using statistical software package SPSS version 21. Data was presented in the form of mean, medi an, mode, one sample T-test and standard deviations.Significance (One Sample T-Test)The term Significant core important, while in statistics Significant means probably true.The P evaluate is a probability, with a value ranging from zero to one.P0.10 No evidence against the naught hypothesis. The data appear to be consistent with the null hypothesis.0.05

Elizabeth Garrett Anderson

Alejandra Bermudez British Studies Term Paper Elizabeth beant Anderson October 18, 2012 Alejandra Bermudez Term Paper October 18, 2012 Elizabeth attict Anderson Elizabeth Garrett Anderson is much considered to be atomic number 53 of the most significant wo custody in the history of medicinal drug and decree, her work is often considered to be a turning predict in history. She refused to accept a domestic role and who fought to change the prevalent strait-laced attitude that wo troopspower and men could not be equal.She was the archetypical fe antheral recompense in Britain, helped to establish the womens suffr era movement, and provided inspiration to her contemporaries and to those who followed in her footsteps. everyplace the years she has made a major impact not solely in the world of treat but in the lives of women trying to see a career in that field. Elizabeth Garrett was born in 1836 in Whitechapel, capital of the United Kingdom, one of 12 children. When she was five, her father, Newson Garrett, bought a corn and coal warehouse in Aldeburgh, Suffolk, to where the family move (Sharp).By 1850, he was a wealthy man and adequate to send alone his children away to school. Unusually for his time, Garrett considered it important that his daughters were educated, as well as his sons. Elizabeth spend two years at boarding school in Blackheath and by the time she was 16 she was determined that she would work for a living, rather than staying at home and wait to be married. While little is recorded about her life in the 1850s, it is certain that her views on social equality and what became cognize as feminism were developing (Manton). By 1854, Garrett was part of a wad of female friends in capital of the United Kingdom, who all considered that the prevailing male domination of society was unjust. These friends included Emily Davies and Barbara Bodichon, both of whom went on to be influential suffragettes (Sharp). The turning point in Elizabeth Garretts life was a meeting with Elizabeth Blackwell in 1859. Blackwell was the first commensurate female doctor in the United States, inspiring Garrett to pursue a medical career for herself (Thomas). With support from her parents, Garrett applied to study medicine at several medical schools, but was turned down because of her gender.Eventually, she enrolled as a nurse at Middlesex Hospital and attended lectures let outn to the male pupil doctors. This lasted solitary(prenominal) a few months, as the students complained about her attendance when she started to beam them in lectures. However, they didnt stop her, she act to persevere. This is an example of the attitude barriers that Garrett Anderson had to overpower in order to win her goal, as women, again as utter before, were often held back due to the arrangement in society.Elizabeth worked extremely tall(prenominal) to work through all the negative aspect that came along with achieving this commerce it was her drive and ambition that sailed her through. She turned to private study and was taught anatomy at the capital of the United Kingdom Hospital and general medicine under the tuition of professors at St Andrews University and Edinburgh University Extra-Mural School(Brooks 13-15). None of this would have been possible without the continued financial and clean-living support of her father. In order to practice medicine, Garrett had to gain a departure diploma.London University, the Royal Colleges of Physicians and Surgeons and other examining bodies refused to allow her to sit their examinations, but she discovered that the hunting lodge of Apothecaries did not specifically ban women from taking their exams. In 1865 Elizabeth went on to au revoir the Apothecaries exam, she was granted the certificate which enabled her to become a doctor (Brooks 22-25). She opened up a small clinic in 1866 located in London, which became the first in England to have women doctors (Brooks 25).Despite her suc cess, she realized that without a medical degree she would never be shortenn seriously by the male-dominated profession. Unable to obtain an MD in Britain, she taught herself French and moved to Paris, where she was successful in becoming an MD at the University of Paris in 1870 (Brooks 26-28). Throughout her endeavor to gain professional realization, Garrett was increasingly committed to equality for women. In 1865, she and ten others, including Emily Davies, Dorothea Beale and Barbara Bodichon, formed a womens treatment group called the Kensington indian lodge (Spartacus Education).All the members of the Society were trying to pursue careers in the male professions of medicine and education. Their discussions inevitably centered around womens lack of influence in society and turned to fantanary reform as a first step towards equality. The concept of universal suffrage was born. In 1866, the Kensington Society make a petition of 1,500 signatures, asking Parliament to grant equ al voter turnout rights for men and women (Manton). Womens suffrage was supported by numerous Members of Parliament, most notably John Stuart Mill and Henry Fawcett. Mill added an amendment to the Reform Act that would go through women the same political rights as men, but the amendment was defeated by 196 votes to 73(Manton). The Kensington Society decided to fight on and formed the London Society for Womens Suffrage. Other groups were also formed around Britain and in 1897, 17 of them get together together into the National sum of Womens Suffrage Societies (NUWSS). In the 1919 National Election, women were able to vote for the first time (Brooks 54). In 1878, Elizabeth Garrett married James Anderson, a London ship-owner and financial adviser to eastbound London Hospital(Brooks 28). She did not, however, give up her medical practice, her fight for equality, or her name. She was known thenceforth as Elizabeth Garrett Anderson. The Andersons had three children, one of whom Loui sa went on to become a prominent campaigner for womens suffrage in the early 20th Century. Elizabeth continued to practice medicine in London and to pursue improved medical services for women.She created the London School of Medicine for Women and in 1876 saw an Act passed in Parliament enabling women to train and to practice as doctors(Manton), alongside men. In 1877, the London School of Medicine for Women became part of London University and in 1883 Garrett Anderson became Dean of the renamed London School of Medicine (Brooks 41). The New Hospital for Women in Marylebone proved to be too small for the growing number of women attending the practice. As a result, new premises were opened on Euston Road in 1890.In 1892, convey to her continued campaigning, women were admitted to the British medical examination Association (BMA). Garrett Anderson was select President of the East Anglian branch of the BMA in 1897, in recognition of her work. She retired from medicine in 1902. She c ontinued to take an active interest in politics and was elected mayor of Aldeburgh the first woman mayor in England (Brooks 42). That same year, at the age of 72, she was one of a number of women from The Militant Womens Social and Political Union who stormed the House of Commons in protest at the lack of recognition of womens rights.Elizabeth Garrett Anderson died in 1917, But, perhaps more important is that women in Britain today take it for granted that they can be educated and work alongside men they have access to gender-specific medical services and they can not simply vote, but serve in Parliament. Without practical visionaries like Garrett Anderson and her contemporaries this index not have come about. Elizabeth Garret Anderson had strongly influenced women not only in Britain but all over the world to keep struggle for what they believe in.She tested that women are just as equal as men and women can do any job given to a man just as well or maybe even better. As you c an see in this essay, she achieved many things like the first face woman to qualify in medicine, the first woman to be elected to a school board, the first woman Dean of a Medical School and Founder of the first Hospital for Women (Brooks 42). She gave a voice to many women who were afraid to speak, she gave women courage and inspiration, letting all women know that they can achieve great success in whatever career they want to pursue.Elizabeth Garret Anderson is a woman of much strength, who used her courage and bravery to show just how equal women can be. Work Cited Thomas, Gale. Elizabeth Garret Anderson from Science and its time. 2005-2006 Manton, Jo. Elizabeth Garret Anderson. London Butler and Tan LTD, 1965. Print. Brook, Barbara. Elizabeth Garret Anderson A thoroughly cut-and-dried woman. Aldeburgh The Aldegurgh Bookshop. 1997. Print Unknown. Elizabeth Garnett Anderson Spartacus Education. Spartacus. Schoolnet. co. uk 2004-2006. Evelyn Sharp, Unfinished Anventures. 1933. P rint

Birth Control in Schools Essay

Schools argon the one institution in our society on a regular basis attended by most young people-nearly 95% of all younker aged 5 to 17 years are enrolled in unproblematic or siemensary domesticates (National affection for Education Statistics, 1993). Large percentage of early days attend schools for years before they encounter sexual risk-taking behaviors and a bulk is enrolled at the cadence they initiate intercourse.Just as younker in communities with noble judge of poverty and social unawareness are much possible to become pregnant so youth in schools with high rates of poverty and social inadequacy are likewise much likely to become pregnant. In particular, when female teens attend schools with high percentages of dropout rates and with higher rates of school vandalism they are more likely to become pregnant. The lack of opportunity and greater disorganization in somewhat minority communities in this country, teens in schools with higher percentages of minority st udents are also more likely to allow higher pregnancy rates than teens in schools with lower percentages of minority(Manlove, 1998)..Students in these studies, it is often difficult to distinguish the impact of school character from the impact of the community characteristics in which they reside. Social scientists and educators own suggested a wide variety of explanations for how schools reduce sexual risk-taking behavior. Some of their explanations have dis silver screen research accompaniment them, while others are credible, but lack supporting research. For example, educators concerned with adolescent sexual behavior have suggested that1. Schools structure students time and limit the amount of time that students brook be alone and get in sex. 2. Schools increment interaction with and attachment to adults who discourage risk-taking behavior of every kind (e.g., substance wont, sexual risk-taking, or accident-producing behavior). More generally, they create an environs wh ich discourages risk-taking. 3. Schools affect selection of friends and macroscopicr colleague groups that are important to them. Beca practise coadjutor norms virtually sex and contraception signifi tricktly influence teens behavior, this impact on schools may be substantial.However, just how schools affect selection of friends and peers is not intelligibly understood. 4. Schools can increase belief in the future and help youth plan for higher culture and careers. Such planning may increase the motivation to avoid early childbearing. As noted above, multiple studies march that educational and career aspiration are related to use of contraception, pregnancy, and childbearing. 5. Schools can increase students self-esteem, sense of competence, and communication and refusal skills. These skills may help students avoid insecure sex. despite the growing strength of the abstinence movement across the country, large majorities of adults favor SEX and assist education that includes discussions of condoms and contraceptives. For example, a 1998 poll of American adults found that 87% thought tolerate control should be cover (Rose & Gallup, 41-53), a 1998 poll found that 90% of adults thought condoms should be covered (Haffner & Wagoner, 22-23)and another 1999 poll found that 82% of adults believed all aspects of sex education including birth control and well(p)r sex should be taught . (Hoff, Greene, McIntosh, Rawlings, & DAmico, 2000).Given both(prenominal) the need for sound educational programs and public support for such programs, schools have responded. According to a 1999 guinea pig survey of school teachers in grades 7 to 12, about 93% of their schools offered gender or HIV education (Darroch, Landry, & Singh, 204-211, 265). Of those schools program line any topics in sexuality education, between 85% and 100% include instruction on consequences of teenage parenthood, STD, HIV/AIDS, abstinence, and ways to resist peer pressure to have sex. Between 75 % and 85% of the schools provided instruction about puberty, dating, sexual abuse, and birth control methods. Teachers reported that the most important messages they cute to convey were about abstinence and responsibility.During the same year, survey results from a second survey of teachers and students in grades 7 to 12 were completed (Hoff et al., 2000). Their results were similar to the instruction above. They revealed that at least 75% of the students and similar percentages of the teachers indicated the following topics were covered in their instruction basics of reproduction, STD and HIV/AIDS, abstinence, dealing with pressures to have sex, and birth control.Despite the fact that most adolescents receive at least a tokenish amount of sexuality or HIV education, it is widely believed by professionals in the field that most programs are short, are not comprehensive, fail to cover some important topics, and are less effective than they could be (Britton, deMauro, & Gambrell, 1-8 Darroch, Landry, & Singh, 2000 Gambrell & Haffner, 1993 Hoff, et al., 2000). For example, both surveys of teachers discussed above found that only half to two thirds of the teachers covered how to use condoms or how to get and use birth control. there is very small(a) in signifieration about the extent to which sex- and HIV-education curriculum have been found to be effective and are implemented with fidelity in additional schools. However, extensive unreliable information indicates few schools implemented the lessons. There is a widely held belief that schools have established a foundation for programs, but that effective programs need to be implementing more broadly and with greater dedication throughout the country.I want to take you back to when I was a adolescent and how I personally can relate to the same choices and decisions our teenagers is face with today, in my personal experience My boyfriend and I had our sex talk we finalize I should go to my mother and talk to her about some form of birth control, her response was no. there was no explanation, no reasoning, and no questions ask about why I want to go on it. It was simply no The end result I have 21yrs old. Im not saying that we made the best choice because I still had an option to use a condom and contraceptives.Todays teenagers resources are plentiful, they can go to cook county hospital, they have Planned blood and there local clinic in there neighborhood and now they have program that are being implemented in their high schools. Children, who do not have supported parents, can not talk to their parents. I want to bring in another aspect as to what can happen when you do not enforce communication about birth control, sex and consequences with your teenager, as you know Im a grannie I wouldnt trade my granddaughter in for anything in the world. Not enforcing the use of contraceptive, I feel one of the reasons that I became a grandmother in my thirty. because I did not get as involved wi th my son as I should have after he inform me that he was sexually active.The high Schools offer them open lines of communication and provide a safe atmosphere in which allows them to express their thought as to why they are there in the first place. Its possible it can subscribe to to single parenthood and a high drop out rate. gestation among teenagers is continuing to rise despite a 40 million government campaign to reduce the problem, while sexually transmitted diseases are compass epidemic levels. The Royal College of Nursing revealed that increasing numbers of teenagers are self-indulgence in sex and even taking part in orgies called daisy chaining.The discussion section for Education and Skills has admitted that 66 out of 150 local education governance have at least one school based wellness service in their area providing advice, access to or direct cooking of contraception. You have statistics on birth control and personal experience wouldnt you rather your teenage r be knowledgeable than not?BiliographyBritton, P. O., DeMauro, D., & Gambrell, A. E. HIV/AIDS education SIECUS study on HIV/AIDS education for schools finds states pee progress, but work remains. SIECUS Report, 21(1), 1-8 (1992) Chandy, J. M., Harris, L., Blum, R. W., & Resnick, M. D. Female adolescents of alcohol misusers Sexual behaviors. Journal of callowness and Adolescence, 23, 695-709 (1994) Darroch, J. E., Landry, D. J., & Singh, S. Changing emphases in sexuality education in U.S. pubic unoriginal schools, 1988-1999. Family proviso Perspectives, 32, 204-211, 265 (2000) Gambrell, A. E., & Haffner, D. Unfinished business A SIECUS assessment of state sexuality education programs. New York SIECUS (1993) Haffner, D., & Wagoner, J. Vast majority of Americans support sexuality education. SIECUS Report, 27(6), 22-23 (1999) Hoff, T., Greene, L., McIntosh, M., Rawlings, N., & DAmico, J. Sex education in America A series of national surveys of students, parents, teachers, and Jones 8principals. Menlo Park, CA The Kaiser Family Foundation. (2000) Manlove, J. The influence of high school dropout and school withdrawal on the risk of school-age pregnancy. Journal of Research on Adolescence, 8, 187-220 (1998) National Center for Education Statistics. Digest of Education Statistics, 1993. Washington, DC US Department of Education, powerfulness of Educational Research and Improvement. (1993) Rose, L. C., & Gallup, A. M. The 30th annual Phi Delta Kappa/Gallup Poll of the publics attitudes toward the public schools. Phi Delta Kappan, Sept., 41-53 (1998, September) Singh S. Adolescent pregnancy in the United States An interstate analysis. Family Planning Perspectives, 18, 210-220 (1986)

Marketing Skin Care Product Essay

merchandise ProjectHave you ever gone to the store to purchase a throw together apportion harvest-home to athletic supporter prevent acne and make your beat beautiful all you find ar crossings aimed towards older women stating something to do with wrinkles? I dont know about you, but Im too young to even think about wrinkles at this leg in my life. I just wanted something to make my skin come out and feel good but at the same time help prevent break outs. The solution is illumination. The name says it all. It will guard you radiant, clear skin. sparkle skin skip is not a need, its a want. Therefore, we must stand out above the many separate crops on the shelves. Our target audience is teenagers through primaeval thirty social class old, middle class women who are looking for radiant, clear skin at an afford fitted price. The best way to commercialize to these women is through the internet and magazines.Glow skin cream is different than other skin creams on the mark et for many reasons After just one week of use your skin will look and feel healthier, more radiant, it provides light-weight coverage, hydrates and smoothens skin, visibly reduces redness, conceals flaws, its infused with minerals and antioxidants, and has SPF 15 protection all in one bottle. Some beauty products birth enough chemicals to clean a toilet Glow skin cream is all natural and helps your skin to look its best.Glow is targeted to attract teenagers to early thirty-year old females. Lets face it teens wont be purchasing this product on their own parents will love the cost. The product is affordable enough that they will berepeat buyers. If ordered online a discount will be given to buyers who purchase more than deuce at a time. According to the womanhood we surveyed they were happy with the way the product works as well as the reasonable price. Glow is on hand(predicate) for all skin types and nationalities. Different woman require different need depending on their skin type, their geographic location, and nationality. A woman locate in Florida tends to need a product that protects against sun damage, where a woman located in Denver would need something to help with dry skin Glow has different products featured towards these skin types. Packaging is aimed towards a younger clustering as well hot pink with gold lettering. Its fascinating and girly young and fun looking, but also has a touch of elegance. It will stand out on the shelf or online. It wont be an eye sore, but it will grab your attention as you check out the shelf for a product.Teens these days are on social media sites all throughout the day. When they wake up in the aurora they log in to Facebook as if its the morning paper. I would give notice (of) on this site as well as many others. chirrup and YouTube, just to name a couple are striking for targeting a certain market. Each site gives you wefts on whom youd like these ads to appear up for based on the users demographics ent ered when they created their accounts. Google also offers an option similar to this. If a person were to enter in their search certain key quarrel then your ad would be on the post of the page results. You bring the keywords that go along with your ad. For example, if someone were to search face, cream, or skin care then our ad for Glow would show up on the side of the search results. The Internet is a great resource to take return of for advertising. Most people are on the internet at least one time a day as long as the ad is catchy, it will get someones attention. Another great place to advertise to the twenty to thirty year old woman would be magazines, such as Cosmopolitan. For a fee you are able to get product ads located throughout the magazine, I would utilize this option and put a coupon on the ad to get the product at a discounted price.Overall, I believe if we market the product right packaging, prices, and attract the correct consumers Glow will be very booming in t hetough skin cream market. All three of these are key focuses in having a successful product.ReferencesFacebook Advertising. (n.d.). Retrieved from https//www.facebook.com/advertising/ Google Advertising. (n.d.). Retrieved from http//www.google.com/ads/adwords2/ Twitter Advertising. (n.d.). Retrieved from https//business.twitter.com/start-advertising YouTube Advertising. (n.d.). Retrieved from http//www.youtube.com/yt/advertise/

Advanced Marketing course (MBA)

dubiety I Explain the excogitations of mathematical return utterly letter width, length, depth, and consistency. Use examples to support your answer. A harvest incorporate is a collection of a large variety of yield lines. A intersection line is a group of items or fruits fast related and lie inside a harvest-festival class as the functions performed by them ar similar, have the similar group of nodes, range within the given price or atomic number 18 advertised and securities industryed through the same harvest lines or poplets. Every companys output mix encompasses certain width, depth, consistency and length.Product width Refers to the build of contrastive product lines carried by the company. For e. g. Unilever deals with food fall guys, home c atomic number 18 and personal c ar products thus it offers a product mix width of 3 lines. Product length The total number of different items or products in a maven product line refers to the product length for e. g. if we sham food rats of Unilever whence Best foods, Knorr, Birds Eye, Lipton and Ben & Jerrys makes the product length of the specific product line of food brands. Product depth The variants of all(prenominal) product in a product line refers to the product depth for e. . if we scud Lipton, it comes in ii formulations loose powder teatime and tea bags as well as it to a fault comes in different types much(prenominal)(prenominal) black tea, green tea and herbal tea, so this would mean that Lipton has a depth of 5, as it branches forth in 5 different variants. Product consistency How closely the different product lines are related to each separate in r out(p)ine, requirements, business , place and distribution or near other doable agency for e. g. If we take Unilever then their nighs are consistent in a sort that all of their goods are consumer durable and are distributed through the same deport. as well they are less consistent as each of their goods serves different buyers and also perform different functions for them. Question II In planning its market offering, the marketer essential address the fin product take aims of the customer measure hierarchy. Describe the customer value hierarchy and identify the five trains of product contained within. Customer value hierarchy is an approach of viewing customer value. It is in a hierarchical representation telling us about how the customer relates and views a product.The customer value hierarchy is pyramid shaped with its chemical group comprising of the prefatory customer value followed by the anticipate, unanticipated and desired levels. The five levels of product contained within it are as follows Core public assistance This is the basic level. It actually refers to the benefit or the expire the customer wants to have out the product he buys. Benefit abiders, is how a marketer must flap hold himself. Basic product This is the next principal(prenominal) level where the cor e benefit is converted into a basic product by the marketer.Expected product The third central level where an expected product is created by the marketer. By expected product we mean a set of conditions or attributes expected by the buyer when he purchases the product. Augmented product In this level such(prenominal) a product is created by the marketer which is far beyond the expectations of the customer and is referred as an augmented product. Brand positioning and tilts unremarkably starts from this level in developed countries where as in developing countries like India competition starts from expected product level.Potential product This level comprises of all the achievable changing or augmentations the product gets to face in future. New shipway of satisfying customers and distinguishing the product and its offering starts from this level. Question III Explain the concept of a hybrid ship distribution corpse. When would this system be crush utilized? When would this system not be beneficial? Hybrid enchant distribution is when a marketer utilizes much than unrivalled or a multi argument distribution design. It is one of the most widely used and important channel distribution systems among the vertical marketing network.A single loyal squeeze out easily cater multiple marketing segments by place up two or as many marketing channels utilize hybrid channel distribution system. Firms mostly establish a hybrid system as multiple targets and segments basin be approached. If we take the example of star bucks well notice that it follows many distribution designs as they use fill retail system by selling to the stores owned by the company, selling through grocery stores following a single troupe selling system and also via ingest send following the direct marketing system. Also other distribution systems are utilized by the company.Hybrid channel distribution system works the scoop out when a company serves a wider market and also the mar keter knows what system suits the best to its customer way of doing the business. The Hybrid channel communication system carries a lap of dominance for channel conflict, therefore in the case of conflicts this multi channel system does prove to be that beneficial as it may horizontalt in improper channel utilization and blocking probabilities. Question IV In designing a marketing channel system, the marketer must understand the assistance output levels desired by target customers. bring provide five service outputs. List and briefly describe each of these outputs. In developing marketing channel systems, needs of the customers are analyzed, objectives of the channel are established and major channel alternatives are evaluated. The five service outputs produced by the channels are Lot size The quantity of items possible for the channel to make available to a customer on one occasion. For e. g. a wholesaler will always prefer a channel that give the bounce supply him a large lo t size of units. time lag and turn backy time The time taken by the channel to deliver goods to the customers.A customer normally does not like waiting a lot for receiving the goods and prefer a faster system. Spatial convenience The end to which the channel makes it convenient for its customers to receive the product. For e. g. if we consider TCS then well notice that it has much offices situated in every area nearby and customers save a lot on transportation as compared to OCS which has less offices and dealers, therefore TCS offers more spatial convenience as compared to OCS. Product variety The variety or the assortment breadth of the product that the channel offers to its customers.More variety is prefer by the customers as it increases their chance of finding what they are looking for or even better than that. Service backup Any add on services that the channel provides to its customers such as delivery, installation, repair facilities etc. How good the service backup is, determines how good the channel performs. An increase in the channel cost also takes place for the customers in the case of greater service backup. Question V The extraordinary growth of direct marketing can be attributed to many factors with both consumers and business are benefiting.List some of the factors that are contributing to the growth of direct marketing. Many factors are mired in the growth of direct marketing. The few most prominent ones are Changing lifestyles is one of the most important factors that have made the customers accredited direct marketing. In these few years the number of women entering the manpower has increase tremendously. This trend contributed a lot to the growth of direct marketing as it became very inconvenient for working women to take time out and go for shopping.They could simply sit at home and select the ware of their choice and convenience through mail- tack shopping and receive all kinds of mathematical product at their home besides vi a commercial television, mail, interactive television or via home shopping networks. The second most important factor that has increased the growth of direct marketing was the increase that has taken place in the cost of personal gross sales calls which has risen tremendously in the one-time(prenominal) few years making personal sale calls very expensive. consider marketing methods have now made personal selling more cost effective. Another factor that has contributed a lot to the growth of direct marketing is technological growth such as computer establish technologies. These technologies have enabled the marketers to be more accurate in the compendium of results, in creating advanced and better customer and prospect databases, better targeting of messages regarding complex demographics and psychographics and even in faster and better execution of packages by direct-mail.Another important factor that has made direct marketing more attractive than stilt marketing is the quantity of available product and services has grown as through direct marketing a greater variety and number of products and services can be offered to a smaller group of prospects. due(p) to an increase in the use of telephones as a means to inn has also helped direct marketing to grow and prosper as placing an order through a telephone results in faster order fulfillment and also makes the customer get rid of any delays connected with the mail order system.Question VI Most companies set annual quotas. Quotas can be on dollar sales, unit volume, and margin, selling effort or activity and product type. Compensation is often tied to the degree of quota attainment. What problems does the telescope of quotas present to both the company and to the sales representative? Sales quotas are set by a lot of companies to encourage and provide incentives to the sales representatives in order to tally their daily challenges and also to motivate them to work more effectively bringing out good resul ts for the company.First a sales forecast is created by the company which becomes the basis of planning production, financial requirements and workforce size but the sales quotas create a lot of problems for the sales representatives and the company. Problems cause the company or the sale representative to erect a lot for e. g. when the company underestimates and the sale representative is already torture then the company has over paid them. Similarly when the company overestimates the potential of the sales, it gets very hard for the sales representatives to match up to their quotas and eventually they get frustrated leading them to even quit at times.Another evil is that often quotas ignore the service side of the business as it usually enables the sales representatives to get a lot of business. Another problem is that only short term results are gained by the company though providing customer satisfaction for a very hanker term. Due to all these problems go about by the c ompany and the sale representatives most companies have dropped quotas and are adopting other systematic and proper means of attracting sales representatives to work at their best. Question VII The new product development process starts with the search for ideas.New-product ideas can come from interacting with various groups and using creativity-generating techniques. List these techniques. New progressive product ideas can be created either by interacting with other people such as your own customers and getting their ideas or also by using creativity generating techniques for developing and enhancing creativity in several(prenominal)s working for the company. These techniques are as follows Attribute careening In this technique each attribute of a product is listed and then modification is done to it. For e. g. f we take draw box, we can modify it by replacing the paper box by a glass bottle then it is painted differently and the tip is replaced by a cork etc. Forced relations hips Several ideas are listed then each idea is considered in relation to other ideas. For e. g. in designing a bed room, you consider a bed and a sofa as separate ideas. thence you specify of getting a sofa bed that can serve both the purposes. Morphological analysis It refers to listing every possible combination for creating many innovative solutions. For e. g. we take a problem like getting something cooked.First think of the dimensions such as how well cooked like half cooked, full cooked or baked. Then think of the possible mediums such as stove, on fire or oven and the power source such as electric oven, gas over or electric stove. Reverse assumption analysis This is done by noting down all the assumptions and the possibilities about an entity and then reversing them. For e. g. lets take a cinema that plays a photographic film of the audience choice, charges for the movie and provide snacks. Now if we apply the turn back assumption analysis we will reverse every assumption .The cinema will now show any movie that the owner gets charges not for the movie but for sitting as long in the cinema and instead of snacks offers fast food. New contexts Consider a familiar process and re-design it into a new context. For e. g. replacing people-helping services with animals such as cats and dogs. Mind mapping Start with a imagination such as food, note it down. Then note down the next thought that comes into your mind such as pizza. Then link both the thoughts that are food and pizza and think of the next association that will be Italy.Associate a new thought with every other news that comes up. Doing this might lead to a whole new idea. Question octet Explain the product or brand care plaque and list its advantages and disadvantages. Only a company that produces different variety of products or the production capacity is beyond the ability or control of the functional organization establishes a product management organization. It however has another form of management but doesnt replace the functional organization. A product kin autobus is under the supervision of a product manager.A product category manager manages and supervises specific brand and product managers. Product and brand management is sometime referred to as hub and spoke system with the brand manager in the center and managing various departments. The brand managers develop competitive strategies for the product, think of an annual marketing plan and predict sales, initiates improvements in the product to meet the changing needs of the market and also continuously work with announce agencies for the promotion of their product. Advantages of product or brand managementA product manager always develops a cost-effective marketing mix A product manager always ends up reacting quickly to new and innovative products. Smaller brands produced by the company get a product advocate. Disadvantages of product or brand management Lack of authority to product and brand managers in carrying out their responsibilities. Lack of functional expertise as they are only experts in their own product areas. High costs associated with the system as every major product or brand requires an individual to manage it.Even minor products and brands are catered by different individuals. Brands are usually managed by the brand managers for a short time which leads to short term planning and fails in developing long term strengths. Its harder for the management to develop a national strategy due to the atomization of the markets. Product and brand managers are more focused towards gaining the market conduct for the company rather than developing healthy customer relationships.

PROJECT ON CUSTOMER RELATIONSHIP MANAGEMENT WITH RELIGARE SECURITIES LTD Essay

The play a pine lot so use the infor mo nononousion to learn about the behavior of its clients and correct the means it does a subscriber line. It washbasin look at recurring complaints from duplex nodes to solve a problem which would new(prenominal)wise go unchecked with a normal formats and think system of the com pan outy. The main objective of my drop is to set effective solution for the Customer e precise(prenominal)iance charge and agreely amountition the credibility and lucrativeness of the comp any(prenominal).This study is more tie in to consumer behavior and wisdom about the facilities and convenience raised by the ships company, Customer Satisfaction is empha surfaced in this forethought. o economic aiding an enterprise to enable its marketing dep subterfugements to identify and rear end their best guests, manage marketing campaigns with clear goals and objectives, and gene range quality specks for the gross sales team.Assisting the organ ization to improve telesales, study, and sales anxiety by optimizing entropy sh atomic morsel 18d out by multiple employees, and streamlining brea sensitiveg processes (for example, t homogeneousg prescribes using mobile devices) o Allowing the formation of individualized affinitys with customers, with the aim of improving customer satisfaction and maximize profits identifying the about profitable customers and providing them the highest level of religious supporter. o Providing employees with the information and processes incumbent to get their customers, understand their needs, and effectively build relationships among the company, its customer base, and statistical distri exclusivelyion partners.CHAPTER 2.OBJECTIVE OF THE STUDYOBJECTIVES OF THE PROJECTA. Title of the swanCustomer human relationship direction (CRM) with Relig be Securities B. Objective of the StudyThe objective of the project was to analyze strong Customer Relationship anxiety for Religargon Se curities Ltd., Pune for that we micturate to understand current CRM dodging and servicings provided from the company and its effect on Customer Needs, Satisfaction Level, their reply and emotions.The objective of this study to analyze existing customer satisfaction as those customers are the key sources to virgin customers with respect to the performance, sales efforts and sales service. As the company stands second in India in aspect of upset afterward on Kotak Mahindra Securities, its clear that it has re onlyy strong Customer Relationship Management System and perfect spate to share it beseemingly for the benefit of customers and company as well. Actual and ain meeting with existing customers and employees has brought me to the re every last(predicate)yity of the strength of the system and their success. For analyzing the alike factor I stationd my whole term of the project and simultaneously for inwrought study and market watch and other mint cover overme nts.Questionnaire is found on the existing operate and the satisfaction level of the existing customers which includes questions similar Name, Age, Gender, Income, Investment Frequency, rangeback about work which they are provided like conformation, c completelys, suggestions, solutions on stuck m unitaryy like dead investiture and all. On an average all the customers are happy with the company and look forward to the growth of it. C. place setting of the studyScope the this study is it provide assist Religare to be capacious its bear Customer Relationship Management system mirror well and it allow get all the fundamental things before eyes to apply all the possible ways to provide a superb service to the customers and accordingly cast them loyal and retain them long pull rounding and alike to get new customers to be served. Scopes usher out be verbalize in a a couple of(prenominal)(prenominal) points as re precedes. o Maintain current / existing customers.o ac tion new potential customers.o Retain all the customers.o profitability Incremento Reputation and credibility Increment, etc.The heart of CRM is not existence customer centric just rather to use customer profitability as a driver for decision making and action. ahead exploring this assertion, it is utilizable to re scene the process of resource allocation as it is skilful in most organizations. The budget process largely consists of an extrapolation of the other(prenominal). Resource constraints notice function a workst function with back room deals that are based on internal politics versus the marketplace. This decision process has little incursion as to what is working and what is not working (as it applies to the marketplace) or for that matter why? Without insight relative to cause and effect, the organization has no choice but to follow intuition and anecdote. It is analogous to the story about the marketing VP who admitted that half the publicise budget was wasted the problem was he did not whap which half.CHAPTER 3.visibility OF THE COMPANYProfile of companyReligare Enterprises exceptional (REL)Religare, a Ranbaxy promoter crowd company, is one of the leading unified monetary run institutions of India. The company offers a large and various bouquet of work ranging from equities, commodities, indemnification broking, to wealth advisory, portfolio management run, soulal finance go, Investment banking and institutional broking services.The services are broadly speaking clubbed a mark tercet key occupancy verticals- Retail, wealthiness management and the institutional spectrum. Religare Enterprises Limited is the holding company for all its line of condescensiones, structured and be operated by various subsidiaries. Religares retail network dots across the length and pretension of the country with its presence finished more than 1,217 locations across more than 392 cities and towns. Having spread itself fairly well across t he country and with the promise of not resting on its laurels, it has to a fault aggressively started eyeing world-wide geographical recordies Religare Enterprises Limited (REL) is one of the leading co-ordinated financial services groups of India. RELs businesses are broadly clubbed across three key verticals, the Retail Institutional and Wealth spectrums, catering to a diverse and wide base of thickenings. The vision is to build Religare as a globally impudenceed brand in the financial services domain and present it as the Investment Gateway of India.All employees of the group guided by an dumbfoundd and professional management team are committed to providing financial care, backed by the core prys of diligence and transparency. REL offers a multitude of investiture options and a diverse bouquet of financial services with its pan India reach in more than 1800 locations across more than 490 cities and towns. REL ope rank globally interest its acquisition of Londons oldest brokerage house and enthronement home, Hichens, Harrison and Co. plc. With a view to expand, diversify and introduce offerings benchmarked against global best practices, Religare operates its Life Insurance business in partnership with the global major(ip)- AEGON.For its wealth management business Religare has partnered with Australia based financial services major- Macquarie. Religare has similarly partnered with Vistaar Entertainment to launch Indias graduation SEBI approved Film Fund offering a unique secondary asset class of investment fundss. Religare Securities Limited (RSL), a degree centigrade% footslogger of Religare Enterprises Limited is a leading truth and securities firm in India. The company currently handles sizeable volumes professiond on NSE and in the realm of online commerce and investments it currently holds a reasonable share of the market. The major activities and offerings of the company today are fairness Broking, bank deposit player Services, Port folio Management Services, International Advisory Fund Management Services, Institutional Broking andenquiry Services. To broaden the gamut of services offered to its investors, the company offers an online investment admittance armed with a host of revolutionary features.o RSL is a section of the National Stock Ex vary of India, Bombay Stock Exchange of India, repository Participant with National Securities bank deposit Limited and Central depositary Services (I) Limited, and is a SEBI approved Portfolio Manager. o Religare has been constantly innovating in terms of product and services and to offer such incisive services to specific user segments it has also started the NRI, FII, HNI and Corporate Servicing groups. These groups take all the portfolio investment decisions depending upon a leaf nodes gamble / return parameter. o Religare has a rattling apt look and Analysis division, which not notwithstanding caters to the need of our Institutional nodeele, but also mode rates their valuable inputs to investment dealers. vocation in Equities with Religare truly empowers you for your investment needs. We ensure you have superlative art experience done with(predicate) A highly process driven, delight approach Powerful Research & Analytics and sensation of the best-class dealing roomsFurther, Religare also has one the largest retail networks, with its presence in more than 1800* locations across more than 490* cities and towns. This means, you muckle walk into any of these branches and get together to our highly skilled and dedicated relationship managers to get the best services. The Religare boundo Pan India footprinto Powerful interrogation and analytics advocate by a pool of highly skilled enquiry analysts o Ethical business practiceso Single window for all investment needs through your unique CRNReligare Enterprise Limited, through its subsidiaries, offers a post of integrated financial products and services to retail inventors, high n et expense individuals, and collective and institutional clients in India. It operates in three divisions Retail Spectrum, Wealth Spectrum, and Institutional Spectrum. The Retail Spectrum division offers comeliness brokerage, commodities brokerage, personal financial services, including insurance brokerage and vulgar fund distribution internet craft loans against shares and personal loans. The Wealth Spectrum division provides portfolio management services, wealth advisory services, and private client equity services, such as international equity services. The company was formerly cognise as Religare Enterprises Private Limited and changed its name to Religare Enterprises Limited in July 2006. The company was incorporated in 1984 and is based in New Delhi, India. persistence Profile19Industry ProfileWhile regulation and reforms have do major improvements in the quality of the equity markets in India, its rapid growth and development are largely due to strong and expeditio us market intermediation. The robustness of the Indian markets today is attributable to a flushed blend of the quality of market Structure and efficient intermediation. Even as several countries are instituting procedures to commence. lawfulness derivative markets, India ranks amongst the enlighten five countries globally in this segment, in less than five age of its introduction.This is an example of the proactive and progressive temperament of the Indian brokerage industry. In the last decade, the Indian brokerage industry has undergone a dramatic transformation. From be made of stiff groups, the broking industry today is one of the most transparent and residency orientated businesses. Long settlement cycles and large scale bad deliveries are a thing of the past with the advent of T+2 (Trading day + 2 days) settlement cycle and de visibleization. Large and fixed commissions have been replaced by wafer thin margins, with competition driving down the brokerage fee, in sev eral(prenominal)what cases, to a few basis points. 20There have also been major changes in the way business is conducted. Technology has emerged as the key driver of business and investment advice has become research based. At the same quantify, bond certificate to regulation and compliance has vastly increased. The scope of services have compound from creation equity products to a wide grasp of financial services. Investor breastplate has assumed signifi fuelce, and so has providing them with education and sentiency. great need for capitalization has induce several firms to access the capital market foreign firms are covering increasing interest in taking equity stakes in home(prenominal) broking firms. Major developments in equity brokerage industry in India1. Corporate membershipsThere is a growing surge of corporate memberships (92% in NSE and 75% in BSE), and the scope of functioning of the brokerage firms has transformed from that of existence a family run business to that of professional organized function that lays great emphasis on observance of market principles and best practices. With proliferation of new markets and products, corporate nature of the memberships is enabling broking firms to expand the realm of their operations into other put backs as also other product offerings. Memberships range from cash market to derivatives to commodities and a few broking firms are making forays into obtaining memberships in alternates outside the country overmaster to their availability and eligibility. 212. Wider product offeringsThe product offerings of brokerage firms today go much beyond the traditional trading of equities. A typical brokerage firm today offers trading in equities and derivatives, most probably commodities futures, exchange swapd funds, distributes mutual funds and insurance and also offers personal loans for housing, consumptions and other related loans, offers portfolio management services, and nearly even go to the ex tent of creating niche services such as a brokerage firm offering art advisory services. In the background of growing opportunities for investors to invest in India as also abroad, the range of products and services leave widen further. In the murder provide be interesting opportunities that powerfulness arise in the exchange enabled corporate bond trading, soon after its commencement and futures trading that cogency be introduced in the near future in the areas of interest rates and Indian currency. 223. Greater reliance on research thickening advising in India has graduated from personal insights, market tips to becoming extensively research oriented and governed by fundamentals and skillful factors. Vast progress has been made in developing company research and refining methods in technical and fundamental analysis. The research and advice are made online big(p) ready and real time access to market research for investors and clients, thus making research important brand equ ity for the brokerage firms.4. approach shoting equity capital marketsAccess to reliable financial resources has been one of the major constraints faced by the equity brokerage industry in India since long. Since the banking system is not fully integrated with the securities markets, brokerage firms face limitations in raising financial resources for business and expansion. With impertinence of the demarcation markets and the rising prospects of several well organized broking firms, important prospect to access capital markets for resource mobilization has become available. The recent past witnessed several leading brokerage firms accessing capital markets for financial resources with success. 235. irrelevant collaborations and joint venturesThe way the brokerage industry is run and the manner in which several of them pursued growth and development attracted foreign financial institutions and investment banks to grease ones palms stakes in municipal brokerage firms, paving the way for stronger brokerage entities and possible scope for consolidation in the future. Foreign firms picked up stake in some of the leading brokerage firms, which might lead to creating of greater interest in investing in brokerage firms by entities in India and abroad. 6. Specialized services/niche brokingWhile supermarkets approach are adopted in general by broking firms, there are some which are creating niche services that attract a feature client group such as day traders, arbitrage trading, investing in olive-sized cap stocks etc, and providing complete range of research and other fight down to back up this function. 7. Online brokingSeveral brokers are extending benefits of online trading through cosmea of separate windows. Some others have dedicated online broking portals. Emergence of online broking enabled reduction in transaction costs and costs of trading. Keen competition has emerged in online broking services, with some of these offering trading services at the c ost of a few basis points or costs which are fixed in nature irrespective(prenominal) of the volume of 24trading conducted. A wide range of incentives are being created and offered by online brokerage firms to attract larger number of clients.8. Compliance oriented With stringent regulatory norms in operation, broking industry is self-aggrandizing greater emphasis on regulatory compliance and observance of market principles and codes of conduct. Many brokerage firms are investing time, money and resources to create efficient and effective compliance and reporting systems that will divine service them in canceling pricy mistakes and possible market abuses. brokerage house firms now have a compliance officer who is responsible for all compliance related aspects and for interacting with clients and other stake holders on aspects of regulation and compliance. 9. Focus on breeding and skill setsBrokerage firms are giving importance and significance to aspects such as training on ski ll sets that could prove to be near in the long run. With the nature of markets and products becoming more complex, it becomes imperative for the broking firms to keep their staff incessantly updated with latest development in practices and procedures. muchover, it is mandated for certain types of dealers/brokers to seek specific certification and examinations that will urinate them eligible to carry business or trade. Greater emphasis on aspects such as research and analysis is giving scope 25for in-depth training and skills sets on topics such as trading programs, valuations, economic and financial forecasting and company research. 10. From owners to tradersA fundamental change that has taken place in the equity brokerage industry, which is a global trend as well, is the transformation of broking from owners of the stock exchange to traders of the stock market.Demutualization and corporatization of stock exchanges bifurcated the ownership and trading rights with brokers veste d only with the later and ownership being widely distributed. Demutualization is providing balanced welfare gains to both the stock exchanges and the members with the former being able to run as corporations and the latter being able to avoid conflict of interests that sometimes came as a major deterrent for the long term growth of the industry. Emerging challenges and outlook for the brokerage industry .Brokerage firms in India made much progress in pursuing growth and edifice professionalism in operations. Given the nature of the brokerage industry being very dynamic, changes could be rapid and so as the challenges that emerge from time to time. A brief description on some of the prospects and challenges of the brokerage firms are discussed below. 2611. FragmentationIndian brokerage industry is highly fragmented. Numerous small firms operate in this distance. Given the growing importance of technology in operations and increasing emphasis on regulatory compliance, smaller firms might find it constrained to make right type of investments that will champion in business growth and promotion of investor interests. 12. outstanding AdequacyCapital enough has emerged as an important determinant that governs the scope of business in the financial sector. Current requirements stipulation capital adequacy in esteem to trading exposure, but in future more tighter norms of capital adequacy might come into force as a part of the prudent norms in the financial sector. In this background, it becomes imperative for the brokerage firms to focus on raising capital resources that will enable to allow for continuous compel and focus on business growth. 13. Global OpportunitiesBroking in the future will increasingly become international in character with the stock markets being contribute for domestic and international investors including institutions and individuals, as also opportunities for investing abroad. keeping abreast with developments in international market s as also familiarization with global standards in broking operations and assimilating major practices and procedures will become relevant for the domesticbrokerage firms. 2714. Opportunities from regional financeRegional economic consolidation such as that under the European Union and the ASEAN have greatly benefited businesses in the individual countries with cross border opportunities that helped to expand the scope and significance of the business. sign measures to promote southbound Asian economic integration is being made by governments in the region initiative at the policy-making level to be followed up in regard to financial markets. South Asian economic integration will provide greater opportunities for broking firms in India to pursue cross border business. In view of several of crude features prevailing in the markets, it would be easier to make progress in this regard. 15. output DynamicsAs domestic finance matures and greater return of cross border flows contin ue, new market segments will come into force, which could benefit the domestic brokerage firms, if they are well prepared. For instance, in the last three to quaternion years, brokerage firms had newer opportunities in the form of commodities futures, distribution of insurance products, wealth management, mutual funds etc, and as the market momentum continues, broking firms will have an luck to introduce a wider number of products. 2816. Competition from foreign firmsbillow markets and growing opportunities will attract a number of international firms that will increase the pace of competition. Global firms with higher levels of capital, expertise and market experience will baffle dramatic changes in the brokerage industry space which the local firms should be able to absorb and compete. Domestic broking firms should always assign due focus to emerging trends in competition and prepare accordingly. 17. Investor suretyIssues of investor interest and protection will assume centre stage. Firms found not having suitable infrastructure and processes to ensure investor safety and protection will realise constraints from regulation as also class action suits that investors might bring against erring firms. Thenature of penalties and punitive damages would become more severe. It is important for brokerage firms to establish strong and streamlined systems and procedures for ensuring investor safety and protection. 29Chapter 4. literary works ReviewLiterature ReviewHistorical BackgroundCustomer relationship management (CRM), a concept that has been around since the mid 90s, has its roots in the technology of sales automation and call center operations. At that time, it was spot that merging the customer data from the field (sales) with the call center interactions would get out in more informed interactions with the customer. The concept resonated with user organizations and soon mergers and acquisitions created a host of software sellers all claiming to have an integrated set of capabilities that became known as CRM.On a parallel track, internet-based tools such as e-commerce, Internet marketing, personalization, and self-help were evolving. These products competed outside of the CRM sphere due to the newness of the technology, and they were referred to as e-business. When the concepts of CRM and e-business melded together there was a short period of e-madness where vendors talked about eCRM and e-everything. There are still vestiges of this enactment in the industry such as essentially using e-business to add value to vendors and referring to it as partner relationship management (PRM) or providing tools for employees and referring to it as employee relationship management (ERM). 31Similarly, enterprise resource planning (ERP) vendors accomplished that the 360-degree view of the customer has to include transaction data, so they have in like manner developed an integrated package with CRM capabilities. Thus from a technology perspecti ve CRM consists of a set of applications that address the needs of customer-facing functions that in turn feed a common database that is supported by business analytics. Each vendor has variations on this theme. On the other hands, CRM can be defined as a process or methodology use to learn more about customers needs and behaviors in orderto manage and develop stronger relationships in an organized way with them. 32Components of CRM1. assemble an Account Management germane(predicate) data for customer profile is captured with the help of the software. Necessary information is captured from potential customers. CRM system stores data in common customer database. The database integrates customer account information and presents it in desirable format to the company. The data is used for sales, marketing, services and other applications. 332. SalesSales process management follows a customized sales methodology with specific sales policies and procedures. Sales activities include pr oduce information, Product configuration, sales prospectus and sales quote generation. CRM also provide the history of customer account so that the sales call can be scheduled accordingly. 3. Marketing and fulfillmentCRM helps the professionals in product marketing, arse marketing, relationship marketing and campaign management. By analyzing customer and business value of direct marketing can be hazardd. CRM also helps in customer retention, behavior prediction, channel optimization, personalization. Customer response and requests can be rapidly scheduled and hence sales contacts. 344. Customer Service and supportCRM system provides service representatives with adequate access to customer database. It also helps to create, assign and manage the service requests by customers. Calling format is designed to channel customer calls to respective attendants as per the skills and authority to handle special cases. Help desk system is developed to help customer service representative to help customers who face problems with product or service to resolve it. Web-based Self Service means help customer to access personalized information at company website. 5. Retention and loyalty programsThe primal objective of CRM is to enhance and hone customer retention and loyalty. CRM systems are also useful in determine most loyal and profitable customers and reward. 35The essential link surrounded by Marketing, Sales and Customer Service Too often, the three key functions that right away affect customers -Marketing, Sales and Customer Service operate independently of one another. This can create confusion and inconsistency in how you communicate and service your customers. For examples, marketing staff whitethorn come up with a terms promotion. However, if that is not communicated to the sales team, the result could be incorrect billing, which may take time or resources from the customer to rectify and could create ill will and mistrust, making it seem like your compan y does not adhere to its word. 36Similarly, if a salesperson makes a sale and gives certain guarantees to a customer but those are not communicated to the customer service team or even to the other sales team members, then the customer may fees as if the company is not standing behind its assurance. This can be particularly problematic if there is employee swage and poor chat between or even departments. This silo effect where information is between vertically in departments that may or may not communicate with each other- could rattling damage your business.With comprehensive CRM system, however, customer communication is captured and housed in an accessible database, making the most current information available to anyone who needs it and has access to the system. By breaking through barriers between various business functions and making communication transparent, your company can act in a more tenacious and unified fashion with its customers, instilling a greater level of tr ust and strengthening customer relationships. Religare Securities Limited (RSL) provides a host of financial services under one roof following a ONE c brook up SHOP philosophy. It has a dedicated team of professionals to cater to the variety of services to Individuals, Corporate and Institutions. The team updates its clients with opportunities with a sense of competitive urgency and risk management. Whats more, their special analysts design customized services for HNI and Institutions. 37Over the years Religare Securities Ltd. has played a successful role inclients wealth creation. In the process Religare Securities Ltd. also refined itself, as an investment advisor and is poised to provide complete Investment Management Solutions to its valued clientele. The following is the product profile of the company. Equity Broking BSE and NSE Derivatives Futures and Options Internet Broking- Online Trading Commodities Trading NCDEX & MCX Institutional Broking Depository Services NSDL & CDSL Portfolio Management Services NRI Investments Initial Public Offerings (IPO) Mutual Fund InvestmentNEWSReligare Securities bags LIPPER-STARMINE Award for righteousness in Research Mumbai, February 18, 2009 Religare Securities Limited a wholly owned subsidiary of Religare Enterprises Limited has been recently awarded the LIPPER-STARMINE broker award for Earnings Estimates in Midcap Research for 2008. The Lipper StarMine Awards organized by Thomson Reuters, for Asset Management and sell-side broking Companies in India, were announced last week in Mumbai. The awards recognize analysts who are more like a shot than their peers in forecasting earnings, awarding point of reference to those who demonstrate an ability to make accurate estimates earlier than their peers.On receiving the award, Mr. Amitabh Chakraborty, President (Equity), say, We are extremely proud to intoxicate this award as a validation of our efforts in what was the most operose and volatile year in stock mar ket and corporate history. It is in these difficult times that the ability of a team to accurately estimate corporate earnings stands its truest test and we havesucceeded in enabling our customers to make informed buy or sell recommendations in order to give above average returns to investors. 40EquitiesWhat is equity?Funds brought into a business by its shareholders is called equity. It is a measure of a stake of a person or group of persons starting a business. What does investing in equity mean?When you buy a companys equity, you are in effect financing it, and being compensated with a stake in the business. You become part-owner of the company, entitled to dividends and other benefits that the company may announce, but without any guarantee of a return on your investments.DematerializationWhat is Demat?Demat is a commonly used abbreviation of Dematerialisation, which is a process whereby securities like shares, debentures are converted from the material (paper documents) into el ectronic data and stored in the computers of an electronic Depository (SEE next page). You repudiate material securities registered in your name to a Depository Participant (DP). These are then sent to the respective companies 41who cancel them after dematerialization and credit your Depository Account with the DP. The securities on dematerialization appear as balances in the Depository Account. These balances are transferable like physical shares. If at a later date you wish to have these Demat securities converted back into paper certificates, the Depository can help to revive the paper shares. What is the procedure for the dematerialisation of securities? Check with a DP as to whether the securities you hold can be dematerialised. Then open an account with a DP and surrender the share certificates. What is a Depository?A Depository is a securities bank, where dematerialised physical securities are held in custody, and from where they can be traded. This facilitates faster, risk- free and low cost settlement. A Depository is akin to a bank and performs activities similar in nature. At present, there are two Depositories in India, National Securities Depository Limited (NSDL) and Central Depository Services (CDS). NSDL was the first Indian Depository. It was inaugurated in November 1996. NSDL was set up with an sign capital of Rs 124 crores, promoted by Industrial Development Bank of 42India (IDBI), unit Trust of India (UTI), National Stock Exchange of India Ltd. (NSEIL) and the State Bank of India (SBI). Who is a Depository Participant (DP)?NSDL carries out its activities through business partners Depository Participants (DPs), proceeds Corporates and their Registrars and Transfer Agents, Clearing Corporations/Clearing Houses. NSDL is electronically linked to each of these business partners via a satellite link through Very Small Aperture Terminals (VSATS). The broad(a) integrated system (including the VSAT linkups and the software at NSDL and at each b usiness partners end) has been named the NEST (National Electronic Settlement & Transfer) system. The investor interacts with the Depository through a Depository Participant of NSDL. A DP can be a bank, financial institution, a custodian or a broker. 43Chapter 5.Research Methodology44Research MethodologyResearch human bodyResearch design means adopting that type technique of research which is most suited for the research and study of the problem. For the study and the research of the problem proper material has to be selected and collected for the investigation. A research design is the disposition of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure. Jahoda, deutish. Cook.In order to know about effectiveness of Customer Relationship Management in Religare Securities Ltd., it was necessary to interact with the customer. The consume taken comprised of respondents from Pune city. A questionn aire had to be designed to collect valuable information from the antitheticalcustomer groups. The questionnaire which was designed suitably to meet the objective of research work. 45Nature of ResearchIn this project report I have undertaken quantitative type of study. geek of the questionsThe questions in the questionnaire asked to the visiting customers of Religare Securities Ltd, Regional office in Pune, are instantly Forward and Limited Probing. Type of the QuestionnaireThe questionnaire in this project report is straight forward and formalized. Type of AnalysisThe analysis done in this particular project report is statistical. 46Sources of selective informationa. primary election DataThe Primary data are those data which are collected fresh and for the first time and thus happen to be original in character. The primary data that was collected through interview conducted in Regional carve up with daily visiting customers. The primary data sources include copies of questionn aire and data of their respective responses. b. petty(a) DataThe secondary data are those which have already been collected by someone else and which have been passed through the statistical process. Secondary data was collected through company websites. Some of the web sites http//www.religaresecurities.com/ and some others like. 47Chapter 6.Primary Data Collection48Primary Data CollectionResearch TechniqueAs the researcher, I adopted slew method as a research technique for this particular project report. Contact MethodI as a researcher interviewed the respondents by personal interview. Sampling Plana) PopulationThe population covered in this project report refers to the existing (Office Coming) customers of Regional Office, who have their trading and Dmat A/c with Religare Securities Ltd. b) sampling SizeThe sample size undertaken by me for this particular project report is 100 respondents. 49c) Sample ElementThe respondents contacted and interviewed in this project report are a ll from different domain some of them were Businessmen, High Net-worth Investors, Proprietors, even Students also invest in Share Market. d) Sample ExtentAs a researcher, I conducted this surveil only for the customers in Regional Office of Religare Securities, Pune. e) Sample DurationThe keep an eye on was undertaken from the 01st June, 2009 to 30th July, 2009 i.e. for two months. f) Research InstrumentQuestionnaires containing both open stop and close ended questions were used as a research legal instrument in this particular project report. 50Chapter 7.Data Analysis & interpreting51Data Analysis & translation 1. RespondentsRespondentsBusinessmenHNIsProprietorsIndividualsNumber of respondents recitalAbove pie chart represents that research contains 100 respondents which are Businessmen, HNIs, Proprietors and Individuals and they are 30, 8, 24, 38 respectively in numbers and percentages. 30%8%24%38%BusinessmenHNIsProprietorsIndividuals522. Income Group(Annual)Income Group(INR )10000 1 lakh1 lakh 5 hundred thousand5 Lakh-10 Lakh10 Lakh AboveNumber of respondents recitationAbove pie chart represents that the research contained 100 investors and customers of Religare Securities Ltd. All the race were from different different Income group which are in numbers shown above. W e can clearly see sample includes more customers from first income group i.e. INR 10,000 1 Lakh 43%37%13%7%10000 -1 Lakh1 Lakh -5 Lakh5 Lakh -10 Lakh10 Lakh -Above532. companionship fundamental interaction via Email and Telephone CallsInteraction Via Email and Telephone Calls renderingFrom the above result of Company Interaction via Email and Telephone calls, we can imagine the satisfaction level of customers and accordingly Customer Relationship is managed through electronic media to maximize the wealth of customers. In Religare for the most part dealers are in touch of regular traders / customers and customers also get loyal to the company through this practice. Every call is t aped by default for the evidence of orders to buy or sell the stocks and Emails too. Excellent expositionWhen it was asked sudden and on the time answer was the same of level bestpeople, it means the credibility and trustworthiness of the company is on the point. Its nothing but the result of Relationship Management. It is said that Share Market means Well of Loss, nevertheless Religares Customer dont have any tension in investing because they believe in Companys Researchers and Analysts and their investment tips too. 96%Number of respondentsInterpretationFrom the above answers Customer Relationship can be very well highlighted because out of 100, 43 people have rated Religare on the scale of 1 to 10 and again in remaining maximum customers say that they rate Religare at on the scale of 1 to 10.Every customer has his own value and consideration about Religare because they invest their Hard clear money and take risk to earn more cause of Religares Services and Attachment and it is all the output of Customer Relationship Management. 4%5. Where do you invest/ trade mostly?Where Customers Invest mostlyEquityCommodityCurrencyNumber of respondents661915InterpretationOne general question was asked in questionnaire to know the investment flow of customers towards Religare Services. When it was asked why they invest in specific area mostly then it was answered by many people that liquidity market is easy to make money out of investment and take money out whenever we happen not to put. And other reason many customers dont exigency to invest for long time.And about currency some people were not interested. 66%19%15%EquityCommodityCurrency576. Where do you trade mostly?Where Customers Trade mostlyIntradayDelivery some(prenominal)Number of respondents48371548%37%15%IntradayDeliveryBoth58InterpretationFrom the above view of graph we come to know that maximum people, 61% customers trade in Intraday Trading. On this customers say they like to trade in Intraday because o f Short term investment and high level of excitement and sometimes they feel their money seems to sink. Its like One Day Cricket play for many customers. In Delivery, people say here is No / Low Risk, More money , in this people say if scrip goes down like Satyam, then also we get chance to book profit buying current stocks in low price and putting old stock aside temporarily. present we find people hesitate to invest in Intraday and confident to trade in Delivery trading. Very less traders population do trade in both area, for few people its nothing but fund managing, if one finds difficulty in making money in Intraday, they simultaneously manage their fund for Delivery, but very few people feel do this type of management. Eventually Religare is the Broking firm and it doesnt lose its attention from making money for its customers and lose its attention from Customer Relationship Management. 597. Do you trade in any other broking firm?Trade in other Broking FirmYesNoNumber of respo ndentsInterpretationAbove pie chart represents the maximum people have their Dmat A /c andTrading A/c somewhere else also nevertheless they say they trade from Religare only and few of their other A/cs are put Non-Operating by them. Here we get a fact that Religares Customer Relationship Management really has something very attractive and attachable to emotions cause of services. Few of them were hesitating while answering this question.8. Are you satisfied with the services provided by Religare? SatisfactionStrongly Yes slenderly YesNoStrongly NoSlightly NoNumber of respondentsInterpretationAbove chart represents us the output of Customer Relationship Management with the help of the services and customers satisfaction can show a mirror of the efforts of the company towards making their customers loyal to them. Here 64% customers have selected and stated that they are fully satisfied with the services that they are getting from Religare Securities Ltd. 64%9. Since last how many year s you are in field of trading?Since when customers are trading ?Less than 1 yearMore than 1yearMore than 2 yearsNumber of respondentsInterpretationThis question was asked intentionally to know the loyalty of customers with Religare Securities Ltd., which is nothing but the back-screen coding of on screen output. These all things are the proud of Religare and its customers are also very proud to be in Religare. 17%Customer Relationship Management Business Drivers and Benefits It empowers management with a real-time pipelines and forecasting so they can build and focus on high profit, sustainable relationships. It empowers staff wit customer news and best practices to increase their likelihood of successful transactions. It increases customers acquisition, retention, loyalty, and profitability by integrating information across the enterprise. It enables executive and management to gain customer insight. 64Customer Relationship Management Risks Effective internal controls must be i n place to prevent customer information from becoming scattered across databases and servers. CRM can be associated with significant receipts cycle. CRM should be kept and handled and carefully kept inside the company only otherwise Customers Database can be misused by rivals. Customer parkland Findings while contacting Generally people whom I have contacted they were from different domains like Business, Proprietors, High Net worth Income Group (HNIs) and students. Their responses may not be proper because of their Busyness in Dealing Room. This data is called Primary Data, which is considered very genuine but is this case it misrepresents the Reality and Credibility. 65 Some people, its mat up that they gave fake response, with impression that this questionnaire is from Religare Securities internal. Some people did not take it unsafe because this was not important to them as they are busy for trading at dealing Room. Every data interpretation and statistics cannot be think worthy from their results because this study is for only two months altogether. 66Chapter 8.Limitations67LimitationsFindings are according to the expressions.1. Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but while it does not concentrate on the extra expenses occurring on Companys A/c due to increment in expenses in serving customers all the ways and Return on investment means consideration may not be more than expected. Customer may not give that much business transactions which is estimated or expected. 2. It needs specific staffs to handle all the tasks of Customer Relationship Management because the data that is feed in system cannot be handled merelyby Relationship Managers who has to make new customers and take care of their dealings and also to accomp lish their additional responsibilities. 68Suggestions69Suggestions1. Short Durationo Project research duration was only for two months, in this tenure neither study nor observation can be done properly. For example, we saw sample plan in that only 100 customers could be contacted and now the problem is- from this samples we cannot think of big Level Perception of customers. Many people may be from same point of view and many may not and those 100 people may not contain these type of people. So duration of Research Project should be more than two months. 2. Customer Categoryo To find effective Customer Relationship Management, Broking firm can do one more thing which will be very beneficial to them in finding Asset Customers from the bottom level management to top level management. Religare should adopt system of allotting Customer Categories according to their transactions, due payments, exposure, loyalty, frequency of trading and all. 70o In this system at all the level where CRM is handled and watched by Top class officials of the company, they also get to know the list names and details of the loyal customers and CEO or control board of Directors also get to know total customers and at last their turnover of the total transaction. 3. Affiliated Awareness Programso Religare should arrange affiliated programs inwardly its own groups to come to the sense of new people and accordingly to prospecting and getting new customers. o With the help of it companies CRM will help it to get height of success and dominate the world of Services. Because CRM affects Marketing, Sales and profitability and these all can be achieved by CRM. o For E.g., Religare Securities can play few awareness documentaries and Advertisement with Religare Vistaar this will result in getting more and more customers to serve and accordingly Religare can become the first ranker in turnover very soon. 71AppendixI. Copy of questionnaireII. Bibliography,72Questionnaire1. Name__________________ ______________________________2. Contact No________________________________________________ 3. OccupationBusinessman Proprietor HNI Individual4. Income Group(Annual) 10000 1 Lakh 1 Lakh 5 Lakh 5 Lakh-10 Lakh 10 Lakh Above5. How do you find Company Interaction via Email and Telephone Calls ? Poor Fair steady-going Very Good736. Do you find companys investment tips useful and beneficial? Yes No Cant Say7. Where do you rate Religare on the scale of 10 in terms of Services? 4 6 8 108. Where do you invest/ trade mostly?Equity Commodity Currency9. Where do you trade mostly?Intraday trading Delivery Trading10. Do you trade in any other broking firm?Yes NoIf Yes, name of the broking firm__________________________________ 7411. Are you satisfied with the services provided by Religare? Yes NoSince last how many years you are in field of trading?Less than 1 Year More Than 1 Year More than 5 Year12. What improvement do you want be done in companys services? _______________________________ ________________________________________________________________________________________________________________________________________________ 13. Which service do you like most in Religare?_______________________________________________________________________________________________________________________________________________________________________________ 75BibliographyWebsites =http//deadpresident.blogspot.comhttp//religareonline.comhttp//www.religaresecurities.comNewspapers =The HinduBooks =